Having a website for your personal brand or business has a ton of great benefits. Even a simple (but solid) website can help you stand out from the competition and be the perfect tool to help grow your business or connect with your intended people.
A website is an investment that can take you and your business to the next level. The good news is that a simple website can offer significant benefits and cost less than a more complex site. It’s important to start small and then add more pages and features as your business grows. Today, we’ll share 10 benefits of having your own website and why starting with a simple website is your best option.
1. Look Professional
One of the greatest benefits of a website is looking professional. A website for your business or personal project shows that you are committed and invested in the it.
Creating a page on Facebook or Instagram is good, but a website is more substantial. Your customers recognize that your website required an investment of your time, money, and resources. Every big brand has a website, regardless of the products or services they sell. When someone asks about your business, they expect that you have a website they can check out. If you don’t, it might seem like you’re not invested in your company.
Keeping your website simple can also help you look professional. A simple website will help your audience understand what your business offers, and they won’t be confused when trying to navigate the site. Especially in recent years, a minimalist website design is more aesthetic and easier for visitors to explore.
2. Increase Your Business Leads
If you’re selling a product or service, your website can be a great lead generation tool. Search engines use complex algorithms to show searchers the websites that best match what they’re looking for. When someone searches for “coffee shops near me” Google or Bing gives them a list of nearby coffee shops. An SEO-friendly website can help you reach new customers who are looking for what you have.
If you have a physical store location, having basic info like your store locations, hours, and phone numbers on your website will help people find it.
Once people discover your website, they will learn more about your business, and the people who are interested in your business will be able to connect with you. Your website is also a great place to get people to sign-up for your newsletter or follow you on social media.
3. Convert Leads Into Paying Customers
A website can also help you convert your leads into paying customers. If you have leads from social media or ads, your website can turn them from a warm lead into a buyer.
Google analytics can provide great insight into your website visitors, how they found your website, what they’re clicking on, and how often people make a purchase. The analytics of your website helps you make decisions and improvements to increase your revenue and conversion rates.
Resources on your website can help answer questions they have about your business. You can write blogs about your product, share photos and videos of it in action, and share reviews and testimonials. Your website visitors will see why they need your products or services. Then when they’re ready to buy, you can take payments and have a checkout integrated into your site.
4. Be Where Your Customers Are
Everyone uses search engines on a regular basis, and many people are using search engines to research. Google reported that 53% of customers do research online before making a purchase.
Your website can reach people during their research phase and show them why your product or service is the best choice. People will continue moving from one social media platform to another, but a great website will always reach new potential customers. Not having a website makes it difficult for your company to rank in search engines and gain the free traffic and sales that they provide.
Every year, more people are using their phones to search the internet. A simple website is mobile-friendly and much faster and easier to navigate on a tiny screen.
5. Build A Community
You can use your website to create a community that loves you and your business. A blog or podcast on your website can help people connect with you on a deeper level. The information that a website allows you to share can help turn people from customers into super fans who love everything you do.
A website makes it easier for people to get to know, like, and trust you. Your website is the central hub that you want people to visit. From there, they can go to your social media, blog, podcast, or forum.
6. Tell Your Story In One Place
Your own website is the best place to tell your story and create a connection with your audience. You can share how your business was founded, your inspiration, and what you’re passionate about. An “About Me” page gives your visitors a look at the behind the scenes of you and your company. They can read about how your business started and the goals and vision you have for the future of your site.
A website is also the perfect place to share photos and videos of your business. These can help share the story behind your products and services. On social media, people are quickly scrolling down the endless feed of posts and advertisements. When they’re on your website, there are fewer distractions, and they can focus on everything your business offers.
7. Create A New Selling Opportunity
A website can be an online store for digital and physical products. A website makes it easy to create an online store for all of your products and services.
A website with a store will help you reach new customers who don’t live directly near your local retail locations. Depending on the nature of your business and what you offer, you even get customers all over the world.
Plus, your website will be open 24/7, not just during regular business hours. That means if people want to go shopping during the middle of the night, or on their lunch break. Customers can make an online purchase anywhere and at any time.
8. Better Referrals
If your business comes up in conversation, where do you refer them to? A website is the best referral because it includes everything about your business, and there’s no need for an account. When people hear about your business from a friend, they will likely go to Google and search for you. The best-case scenario is that they find your website.
Your website can give people all the info they need to learn about your business and your products. Then they can make a purchase directly on your website instead of going to another page. Your website can also link to your social media accounts if people would rather follow you on Facebook or Instagram.
A simple website can be set up like a sales funnel that moves people from being interested in your business to making a purchase.
9. Create An Online Portfolio
Your website is a great place to share the work you’ve done and what other people say about your business. If you have a service-based business, it’s easy to share before and after photos and examples of work you’ve done.
You can share your pieces of your portfolio on social media, but a simple website makes it quick and easy to navigate. You can share the work you’ve done in the past and give people a better idea of what your business does.
Many people will hesitate to spend money online because they don’t know exactly what they’re getting. Sharing before and after photos, any awards you’ve received, and positive reviews gives your potential buyers the confidence they need to make a purchase.
Your customers will trust what other people say about your business more than what you say about yourself. An online portfolio will give people proof that you are an expert and the products and services you provide are worth the price.
10. Become A Source Of Information
A website can help establish you as a subject matter expert. When people have questions about a topic, they can go to your website for the answers.
The majority of Google searches are questions, and people are looking for a quick answer. Usually, the questions people ask are related to a problem they have. Your website can be an excellent resource for people searching for information about a specific topic.
Even if the people visiting your site and reading your blog posts don’t become customers right away, you’re leaving an impact on them and building brand awareness. Your website spreads the name of your business and your brand’s purpose without spending money on traditional advertising.
It’s clear that just having a website will put you a big step ahead of your competition. A site is one of the best ways to reach more customers, increase your revenue, and add value to your business.